1. HELPING CHEMISTS FIND JOBS IN A TOUGH MARKET. 2. TOWARDS A QUANTITATIVE UNDERSTANDING OF THE QUALITY OF THE CHEMISTRY JOB MARKET.
Thursday, February 5, 2015
Um, no.
From both the weekly ACS newsletter and this morning's ACS Career Navigator newsletter. Whoever wrote this headline is divorced from the reality of becoming a professional organic chemist in the United States.
Let's not confuse e-mail marketing with any description of reality. The purpose of advertising is to obfuscate parts of reality that may bring negative emotions while enhancing the positives.
Since "Your mastery..." just begins with the course you would need to keep paying until you reach the promised mastery. Only then the money-back guarantee would kick in. Of course, as a master you couldn't claim it, so win-win!
This kind of promise reminds me of the offer by the Jordan furniture store of free furniture to customers should Red Sox win the World Series. Jordan was insured against the Sox win so they were going to make money on increased sales whether the Red Sox won or not...
This is certainly posted by someone at ACS who is devoid of the reality of today's world outside of academia. ACS has lost any connection it ever had with non-academic science.
It's even a backhanded slap at academia! One's mastery of organic chemistry begins with either 1) a good teacher in your sophomore year or 2) a great "advanced organic chemistry" class in late undergrad or the 1st year of grad school.
When I begin to think about this headline, I get upset, which is most certainly not what they were going for. Maybe I'm just butthurt.
Hmmm... A better title might be: "Here's a short course which you can blow your severance package's tuition money on before the end of the deadline. We may not be good but were cheap and fast enough! Maybe you will be lucky enough to network with other out of work chemists who will be your classmates! I am sure they would love to help you get the job they want for themselves!!!!"
looks like Blogger doesn't work with anonymous comments from Chrome browsers at the moment - works in Microsoft Edge, or from Chrome with a Blogger account - sorry! CJ 3/21/20
Let's not confuse e-mail marketing with any description of reality. The purpose of advertising is to obfuscate parts of reality that may bring negative emotions while enhancing the positives.
ReplyDeleteCheers!
SJ beat me to the punch - "Marketing" and "reality" are, at best, marginally connected.
ReplyDeleteHow many monthly installments do I pay for this? And where's the money-back guarantee?
ReplyDeleteSince "Your mastery..." just begins with the course you would need to keep paying until you reach the promised mastery. Only then the money-back guarantee would kick in. Of course, as a master you couldn't claim it, so win-win!
DeleteThis kind of promise reminds me of the offer by the Jordan furniture store of free furniture to customers should Red Sox win the World Series. Jordan was insured against the Sox win so they were going to make money on increased sales whether the Red Sox won or not...
They could at least give you a free keychain and some other assorted tchotchkes.
DeleteThis is certainly posted by someone at ACS who is devoid of the reality of today's world outside of academia. ACS has lost any connection it ever had with non-academic science.
ReplyDeleteIt's even a backhanded slap at academia! One's mastery of organic chemistry begins with either 1) a good teacher in your sophomore year or 2) a great "advanced organic chemistry" class in late undergrad or the 1st year of grad school.
DeleteWhen I begin to think about this headline, I get upset, which is most certainly not what they were going for. Maybe I'm just butthurt.
Nah. Like other STEM types, you are a realist.
DeleteHmmm... A better title might be:
ReplyDelete"Here's a short course which you can blow your severance package's tuition money on before the end of the deadline. We may not be good but were cheap and fast enough! Maybe you will be lucky enough to network with other out of work chemists who will be your classmates! I am sure they would love to help you get the job they want for themselves!!!!"
From today's ACS Newsletter: "ACS Professional Education, Your Resource for Technical Training in Chemistry"
ReplyDeleteThat seems reasonable.