A few of the articles in this week's C&EN:
- Alex Tullo covers the Global Top 50.
- Atomic-level data storage seems pretty amazing (article by Stu Borman)
- Dandelions that produce rubber? (article by Melody Bomgartner)
- Looking forward to reading this long piece about "the mycobiome" by Sarah Everts.
- Also, looking forward to this long piece about boron chemistry by Stephen K. Ritter.
- A new biotech company: Fulcrum Therapeutics (article by Lisa Jarvis)
- Always interesting to me how these small companies don't really seem to be hiring chemists...
- Want to establish a social media presence? A good guide by Jennifer Maclachlan (aka @pidgirl).
the guide to social media was full of at worst buzzwords and non-actionable info. At best it will get you a mediocre number of followers and a pedestrian branding.
ReplyDeleteBetter recommendations are:
Books:
"newsjacking"
"trust me, I'm lying: confessions of a media manipulator"
"breakthrough advertising"
"tested advertising methods"
Or follow anyone with more than 100k twitter followers and see what strategies they are using.