The dream is Vegas.“Don’t make fun of me,” said Kate Biberdorf, a professor at the University of Texas at Austin, “but it would be a live show in Vegas where it’s a science show.”That is not a typical aspiration of someone who teaches chemistry to undergraduates. For Dr. Biberdorf — better known as Kate the Chemist — that dream is part of her goal to capture the fun of scientific exploration and to entice children, especially girls, to consider science as their life’s calling.“When I’m happiest is when I’m onstage sharing what I love,” she said.She’s thinking of a big spectacle, like the long-running magic shows of David Copperfield at MGM Grand or Penn & Teller at Rio Las Vegas. “If we can convince people to go to science shows when on vacation,” she added, not entirely convinced herself.
That's a pretty cool idea. I've no idea of the economics behind shows in Vegas, i.e. I believe that you have to have quite a following (from Sinatra forward) in order to get a big booking, but gee, she is quite popular.
(this is my general complaint about science communication as an employment field - it's basically an adjunct of the entertainment industry (an important one), but that means that it's subject to labor tournament economics, where there are 5 people who make a really good living (Bill Nye, etc), 3-10% people who make a middle-income living (your authors and folks who show up on the Tonight Show, etc), and then 90% of entrants who struggle/have science communication as a side gig. Maybe I'm wrong, but that's the way I feel.)