What should a new small company call itself?

Let's say that you're Sarah Stewart, industry chemist, and you're becoming a contract project manager/coordinator/contractor for outsourcing, etc. Typical tasks would include writing proposals and contracts, managing multidisciplinary projects from candidate to IND, etc. What should you name your company?

Should you go with Stewart Associates? XPharm Consulting? IHeartChemistry.Com? What's the best name for a small one-person corporation for chemistry?