Thursday, February 12, 2015

What should a new small company call itself?

Let's say that you're Sarah Stewart, industry chemist, and you're becoming a contract project manager/coordinator/contractor for outsourcing, etc. Typical tasks would include writing proposals and contracts, managing multidisciplinary projects from candidate to IND, etc. What should you name your company?

Should you go with Stewart Associates? XPharm Consulting? IHeartChemistry.Com? What's the best name for a small one-person corporation for chemistry? 

9 comments:

  1. Molecules R Us?

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  2. Something flexible and general, so you don't have to change the company name if the focus changes. Easy to spell, and where you can get a relevant domain name.

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    1. Flexible and general also means forgettable, like "Business Associates LLC" or something equally awful.

      I've also seen a trend away from location-based names like "Bethlehem Steel" or "Great Lakes Chemical" - my cynical side thinks names like this make it harder to quietly move production to a cheap-labor Sunbelt state without anyone noticing.

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  3. Every successful consultant I know has their name in the title.

    If you are good you will gain brand equity for yourself and the company.

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  4. Compu-Global-Hyper-Mega-Net

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    Replies
    1. Fine, it's not important.

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