Courtesy of
my morning ACC Smartbrief, I see that
Accenture has put out a report about the shale gas revolution and how the chemicals industry needs to prepare for future economic conditions once the boom is over.
All fine, but the report (
PDF here) is marred by horrifyingly amateurish graphics of colored water in flasks, soap bubbles and dry ice in water. If they had put "
IGNORE ME, I KNOW NOTHING OF YOUR WORK" in 72-point font across the bottom, the effect could not have been worse.
(Why do people (business majors, really) think about chemistry and chemicals this way? Do they understand a whit of what we do? Why not
pointing-hard-hat guy/gal?)