NileRed in the New York Times

Via the New York Times, this profile: 

While he can’t turn water into wine, Nigel Braun is making vodka out of thin air.

He is neither miracle worker nor magician. His secret is chemistry, and he films his experiments inside a commercial-grade laboratory in Montreal and shares the videos on his YouTube channel. That’s where 6.5 million subscribers know him as NileRed, like the fluorescent chemical dye, a name he acknowledges sounds vaguely biblical.

Mr. Braun’s videos surged in popularity during the pandemic, reaching 2.5 billion views, and as his audience ballooned, so did his ambitions. His experiments — often whimsical, sometimes practical and occasionally dangerous — range from transforming paint thinner into cherry cola, to developing bulletproof wood, to making carcinogens from scratch.

Over the past decade, since dropping out of grad school, Mr. Braun, 32, has outgrown a hobby workshop in his parents’ garage and two other facilities, settling into a third lab large enough to rival some academic research spaces in Canada.

I'm not a particularly large NileRed fan*, but I have to say, it is significant that he's getting an article in the New York Times. Here's hoping he's doing his best to keep his coworkers/direct reports safe. 

*let's be honest, I'm simply not his target audience, i.e. in general, I do not watch YouTubers for ~entertainment.