(Surely correcting bad chemistry in Hollywood could be a paying job for someone, right?)
Also, a very perceptive comment from him:
"If you don't watch TV between 6 and 7pm, then you are entirely missing the public face of pharma."
Oh, dear, I'm afraid that's true.
And what the hell is that a model of on the table behind the random conical flask?
ReplyDeleteDunno, but the whole ad is filled with bad structures and the like.
Delete1) That peroxide-thingy looks kind of hazardous. I guess they're not using that in their product or we and the FDA (and the neighbors of their CRO) would have heard.
ReplyDelete2) My head hurts looking at this. Can their product help me with that? Probably not.
pardon my ignorance, but what is on TV at 6 pm?
ReplyDeleteThe evening news that no one under 45 watches.
Delete"The Pew Research Center’s biennial consumption survey is conducted in even years. In 2010, the average age of a regular evening news consumer was 53, seven years older than the average American. Morning news audiences that year averaged 51 years of age. More than two-thirds of the morning news audience, 68%, in 2010 was female.2"
Deletehttp://stateofthemedia.org/2012/network-news-the-pace-of-change-accelerates/network-by-the-numbers/
Is that in terms of the commercials being run, or the 'public face' of the news investigations into pharma corporate shenanigans?
DeleteAds, I suspect. I presume that lots of Americans think that Pfizer is a company full of rugged men whose trucks have broke down in the desert.
Delete....you admire her spirit after all these years. But when the moment is right, will you be ready?
ReplyDeletePlease give her a break as I think those bad structures obviously where drawn with her sore shoulder and then due to time and budget constraint they could not show the improvements made after she applied the medication.
ReplyDeleteIn terms of Hollywood paying someone to correct chemistry errors might suggest why would anyone even bother since <30% of populace might actually notice with <5% even caring (made up stats) plus then have a chance for blog site promotions of people telling friends to check out the mistakes (of course another view might argue since a drug ad just an expression of typical Drug Co Execs contempt for Chemistry/Science since one would trust they should know better or at least involve people who do know before putting out such garbage?)
I don't see anything wrong with the structure :P
ReplyDeleteI really want to link to the story about the Maths textbook recall in Thailand, which involves a very similar looking picture, but can't find a family friendly link.
ReplyDeleteShort story - stock photo of attractive maths teacher (presumeably sourced via google) was inadvertently taken from a Japanese porn film
That's one way to boost interest in STEM I suppose.
DeleteI think the molecule on the left is shown in transition from a Kekule structure to one in which the pi electrons are delocalized (circle) or vice-versa. Credit should also be given for the methyl group on the right coming out of the plane of the blackboard.
ReplyDeleteThe Hollywood chemistry mistakes are funny, indeed, but something else stands out for me. During my short career as a chemistry teacher, the principal I worked for gave me only only one critique during his first classroom observation: "never, never, NEVER turn your back on a room full of high school students."
ReplyDelete... oh, never mind. Empty classroom.
DeleteHey, for the desperately unemployed PhD chemist, here's a job opportunity: become an actor for the Pharmaceutical Industry:
ReplyDeletehttp://southjersey.craigslist.org/tfr/4677076791.html