Thursday, December 8, 2016

Google brings in $76 billion dollars a year?

Everyone keeps a few numbers in their head. For some folks, it's batting averages, the price of a
Coach bag, the number of touchdowns thrown by a quarterback in a season (ol' #18 sure did) or the price of a house in the right neighborhood.

Over the last decade or so, I've always kept Pfizer's revenue number in my head. In 2015, that number was 49 billion dollars. I've also known the vague range of the NIH budget number ($30 billion is the number that sticks; the NIH reports $32 billion for FY 2016.) 

I don't know why, but I was caught a bit by surprise to learn that Google's annual revenue is $76 billion dollars, according to this Bloomberg Businessweek article: 
Over the 12 months ended in September, Google’s ad business accounted for 89 percent of Alphabet’s revenue, or $76.1 billion. As one ex-executive puts it, “No one wants to face the reality that this is an advertising company with a bunch of hobbies.”
Wow - that's a lot of money from clicks and YouTube ads. (Of course, Apple looks over at Google's incoming revenue and says "ho hum.")

UPDATE: Both commenters astutely point out that gross is not net - oops. (I did know that, I promise!) Changed headline from "makes" to "brings in."

4 comments:

  1. Makes implies profit or ebit. I think the 76 billion is gross?

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    Replies
    1. 76 B is gross. GOOG had 16 B in profit in 2015, more than PFE, MRK, and BMY 1.6B combined.

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  2. I'm actually surprised it's that low AND apple's revenue is that much higher. How is apple pulling through so much cash? Overcharging for their mediocre product and direct sales?

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