Chemistry lacks well-recognized voices such as those of Craig Venter for genomics research and Stephen Hawking for cosmology. Statesmanlike celebrity chemists can and should contribute significantly by capturing broad attention in the media, galvanizing societal esteem, and igniting young minds to project the dimensions of chemistry in all its diverse roles. Of course, the champions may be important and busy people devoting their time to doing great science. But it is incumbent on them to give attention to and communicate about the field that sustains their creative urges and provides the basis for their visibility and careers.It should be noted the article goes on to call industrial chemists to champion green chemistry and all of us to advocate for chemistry.
(I'm really bored with the continual call for celebrity chemists to seize the commanding heights of mass media and get people excited about chemistry. Does anyone think it would have influence? I dunno.)