12 things that should matter, but don't

And yet:

• "But one reviewer loved it!" 
• "But they said it was the purest they've ever seen!" 
• "But they're still hiring people at that site!" 
• "But they said they were going to buy 30 metric tons!" 
• "But the TLC looked great!" 
• "But I have lots of skill sets!" 
• "But we have a great crystal structure!" 
• "But my phone interview went great!" 
• "But it worked great in the lab!" 
• "But we came in with the lowest bid!" 
• "But they loved my talk!" 
• "But we reported record profits last year!" 

Readers?

(P.S. Stay tuned for one more post, I hope.)