Building on the bylaw change from 2012 to allow market testing, the Membership Affairs Committee (MAC) is creating new opportunities to enhance both recruitment and retention by initiating a series of five new tests designed to increase membership: 1) extending the two-year dues waiver for unemployed members to three years, 2) allowing members to automatically renew their membership by credit card on an annual basis, 3) offering incentives for early renewal, 4) providing introductory offers for individuals who join ACS at conference events, and 5) offering a $15 membership recruitment commission to the ACS International Chemical Sciences Chapters as a cost-effective, grassroots, international recruitment effort. In each case, the test is meant to identify new ways to grow ACS membership while increasing society income and/or membership or decreasing expenses.I recall suggesting this a while back -- I'm glad they're trying it out.
Monday, August 19, 2013
ACS is trial extending unemployment waivers to 3 years
The last bit of Society news from this week's C&EN, from the Committee on Membership Affairs (emphasis mine):