Up and running for a year and a half, the firm acts as an intermediary between potential renters and instrument suppliers. Robin Salter, Kwipped’s chief marketing officer, calls his firm an “Uber for the equipment space,” referring to the phone app that hooks up drivers with customers who need a ride.
Like Uber, Kwipped connects manufacturers and refurbishers with prospective renters of electronics testing, environmental testing, medical, and even heavy construction equipment. Kwipped’s staff directs inquiries to potential suppliers, who submit bids that are then passed back to renters.
Although Kwipped can make rental arrangements for a variety of equipment, laboratory equipment has been the firm’s most active category, Salter says. The bulk of inquiries, many about renting for less than a year, come from contract and clinical research organizations in the pharmaceutical industry, he says.
...Wallis Blumm, project management vice president at Innovis, a clinical development consulting firm, says that was the reason she helped arrange a freezer rental through Kwipped. Her client, the operator of a clinical research site, didn’t want to invest in a freezer needed for just one short-term project, but the study sponsors would pay for the rental, she says.
“Most of the sites we work with have all the equipment required for a clinical study,” Blumm says. “In this case, one site was missing a freezer.” Kwipped, she says, saved her the trouble of calling a variety of suppliers for quotes because it acted as a clearinghouse...This is an interesting idea, but my problem with Kwipped's business model is that it still relies on refurbishers, who have a terrible track record on the Dovebids and LabX's of the world. Selling as-is used equipment with nonexistent customer service seems to be standard; I guess the fact that one would be renting, rather than buying, would be the upside.
I'm probably too down on this.