C&EN: You’ve now been president of CAS for more than 18 months. How has CAS changed in that time?
...So if we want to continue to serve researchers around the globe as effectively as possible while providing the society with steady growth in financial contribution, we have to be able to provide other value-added services to expedite scientific discoveries. The transformation moves CAS away from a pure publisher, whether in print or digital format, to become a full-service information solutions provider, which includes content as well as workflow solutions or tools that managers can use to make informed decisions....
C&EN: What are the main hurdles or challenges that CAS faces to achieve your growth objectives?
Guzman: The only inhibitor is our own ability to execute. We are challenging the organization to think differently, more strategically, about how to build, deliver, and sell solutions. We are challenging folks to think outside the box in terms of product models and the types of resources, investment, and talent that it takes to achieve those product visions. And this is part of the transformation as well.
From a market perspective, we are fortunate that many of the areas where we see opportunities are highly fragmented in terms of the competition. So there are not necessarily dominant players today, and we are able to leverage the strong reputation of CAS and our brands in the chemical information space to venture into these other markets.Lots of buzzwords in there. I figure this has something to do with rolling out new products or making SciFinder better? "Tools for managers" is not what I think of, when I think about CAS. "Information tools for chemists?" Sure.
That "NCI Global" program sounds intriguing to those in the chemical manufacturing industry, though.